With net sales for fiscal 2009 from 813 million euros (0.5% versus 2008, with comparable data),
Great Universal goes into the green after three years of declining sales. "2009 is the year of return to normal," said CEO Thomas Amstutz, up from a year and a half. The recovery plan (called BK 2011), mid-step, seems to bear fruit, with beautiful performances of brands Kronenbourg and 1664. The production volumes have however fallen 6.3% following a restructuring of the portfolio (arrest of several brands), lower inventory CHR and some difficulties with some distributors. But the CEO in 2010 provides a "slight increase in turnover, a stabilization of volumes and increased market share of Kro and 1664. The saving plan of 40 million euros over 3 years he is ahead of targets. Several projects are underway such as the regionalization of sales, to take account of particular regional human consumption. And even if she does not reveal details of the French branch suggests that it would be returned to the norm of the Carlsberg Group's profitability has increased in 2009.
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